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In design exploration, the most important question is: “What if?” [...] Design becomes a statement of what is possible, what would be desirable or ideal, or just to show alternatives and examples.
Daniel Fällman

Practice: Commercial Design




Bert is a designer who is constantly striving for the perfect user experience. Combining thorough knowledge and keen insight, he creates beautiful designs that are on equal footing with form and function.

Jesse Pelkey, Designer

Bert is inspiring leader and mentor. He is passionate about the creative process and has a knack for distilling complex ideas for a broad audience to grasp — or maybe just for me, because I think math is hard.

John Standish, Designer

You can tell by the questions he asks that he has a big-picture sense and the know-how for both motion and interactive.

Andy Grund, Film Maker


Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Charles Eames

Teaching: Instructional Design


My goals as an instructor in higher education can be described in terms of three related ideas. First, I strive to inspire students to engage, both with the course content as well as with each other as peers in the studio environment. I attempt to initiate this engagement through a clear presentation of class material, and then further students’ interests through thoughtful discussion of students’ responses and related ideas.

Second, stemming from this engagement, I seek to develop viable knowledge foundations in each student. These foundations, while similar due to the parameters of a given course, are not intended to be identical between students, but rather uniquely suited to support students’ individual goals. Finally, I work to cultivate a sense of curiosity within students and inspire them to build on their knowledge foundations with life-long learning goals.

Student Work

It is the supreme art of the teacher to awaken joy in creative expression and knowledge.
Albert Einstein

Personal: Almost by Design


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Be excellent to each other.
Bill S. Preston, Esq.